by Benedict Nicholson | Jun 9, 2023 | Communications & PR
Professionals in every industry dream of having the kinds of insights that are now commonplace in sports, where athletes and executives can tap into stats mid-play to gain an advantage over their opponents. The reality, however, is that many of those real-time...
by Kevin Twomey | Feb 23, 2023 | Communications & PR
It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in...
by Kimberly Monitto | Nov 22, 2022 | Communications & PR, Brands
In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand...
by Paul Quigley | Nov 23, 2021 | Communications & PR, Brands
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
by NewsWhip | Jun 10, 2021 | Brands, Webinar
Reputation can make or break a company, and managing it requires a lot of dedicated attention to potential risks. At NewsWhip’s June webinar, Samsung Electronics America’s Director of Reputation & Risk, Christopher Rivera, joined NewsWhip’s Head of Research and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
