by Haley Corzo | Mar 14, 2022 | Communications & PR
We’re thrilled to announce the launch of our ebook, co-produced with PR Week. The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring, to the looming threat of...
by Haley Corzo | Dec 15, 2021 | Brands
Editor’s note: The Peloton ad mentioned has since been removed following the allegations of sexual assault against the actor Chris Noth. The original blog remains below. Spoiler warning: This blog contains details from the HBO series “And Just Like That.” After...
by Benedict Nicholson | Mar 30, 2021 | Communications & PR
We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive...
by Benedict Nicholson | Jan 25, 2021 | Digital Journalism, Brands
The storming of the Capitol by pro-Trump agitators was an event that shook American politics to its core, with the media and the public watching on in horror as members of Congress had to flee for their lives after rioters broke through the Capitol police defenses. ...
by Benedict Nicholson | Sep 18, 2020 | Brands
The US today announced that it would ban the TikTok and WeChat apps from US app stores after deeming them a potential security risk. After initial speculation about a ban triggered by Mike Pompeo’s comments in early July, Trump announced he would ban the app using an...
by Benedict Nicholson | Mar 3, 2020 | Communications & PR
We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence. He was previously a part of innovation...
by Benedict Nicholson | Jul 31, 2019 | Case Study, Communications & PR
We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns. — By way of introduction, Steve comes originally from a news programming background, having spent twelve years at CNN...
by Benedict Nicholson | Apr 24, 2019 | Communications & PR
We recently attended the PR News Measurement conference in Washington D.C. Here are five of our key takeaways. Media measurement can be a tricky prospect for PR professionals. What do you measure, when do you measure it, what do some of these numbers even mean?...
by Benedict Nicholson | Jun 21, 2018 | Communications & PR, Brands
We recently held a NewsWhip Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
