by NewsWhip | May 25, 2021 | Brands, Case Study
This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the...
by NewsWhip | Nov 13, 2020 | Communications & PR, Case Study
We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned...
by Paul Quigley | Jul 14, 2020 | Communications & PR, Case Study
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...
by Benedict Nicholson | Jul 31, 2019 | Case Study, Communications & PR
We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns. — By way of introduction, Steve comes originally from a news programming background, having spent twelve years at CNN...
by NewsWhip | Dec 10, 2018 | Communications & PR, Case Study
As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. — PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have...
by NewsWhip | May 16, 2017 | Digital Journalism, Brands, Case Study
Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom. — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...
by NewsWhip | Feb 3, 2016 | Communications & PR, Case Study
We chat to Bernhard Mors from MasterCard about social listening, brand storytelling, and more. — Bernhard Mors is vice-president for Corporate and Digital Communications at MasterCard Worldwide Communications. As a leading technology company in the payments space, we...
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