Engagement With Content on Instagram in June 2015 Was Huge

Engagement With Content on Instagram in June 2015 Was Huge

For the first time, we look at engagement rates with images and videos on Instagram, and find out that it frequently is far higher than on Facebook.  The Instagram heart is one of the most used buttons on the social web. How do we know? After having recently added...
Five Ways Publishers are Using Instagram

Five Ways Publishers are Using Instagram

In the absence of links, how do publishers approach Instagram? We look at some different uses, from native storytelling to brand promotion. Instagram can be a confusing platform for publishers.It specialises in images and short videos that don’t send users to...