Pulitzer winners, Target unionization, and the top publishers on Facebook: Daily spotlights for the week of May 9th

May 13, 2022

Written by Haley Corzo

Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April.

If you’d like to subscribe to the newsletter itself, you can do that here.

May 9th: Real problems, real-time solutions

At the beginning of this year, we partnered with PR Week to conduct a study of hundreds of PR and communications professionals about some of the key aspects of corporate reputation in 2022.

We asked our participants about misinformation, C-suite interest in reputation, the ability to monitor the spread of news across the web, and much more besides.

pie chart

We found that 66% believed that execs care more about reputation now than they did in the past, that more than 80% were worried about misinformation in some capacity, and that 88% saw room for improvement in how they measure stories spreading on social media.

You can read our full interactive report with all of our findings and analysis here.

May 10th: 2022 Pulitzer Prize winners

On Monday afternoon the 2022 Pulitzer Prize winners were announced from Columbia University, and the 106th annual awards ceremony has captured media attention.

Even with 3.7k articles written about the various winners, there were over 400 stories published about The Washington Post’s Pulitzer win for its coverage of the Jan 6th attack on the capitol. 


interest to pulitzer

The top story about its win came from the Washington Post itself, earning more than 10.3k engagements.

Although the Washington Post’s win was the most popular narrative, the most engaged individual story overall was actually from the Indian publisher Lallan Top and was about four Indian photographers who were awarded a Pulitzer (13.3k).

May 11th: The Target unionization push hasn’t captured public interest yet

Yesterday, it was widely reported that Target workers would be joining the union push that has seen a number of workforces vote to join unions in the past year. 

While it has been written about almost 200 times in just a day, it hasn’t yet captured the public interest in quite the same way, with only about 8k engagements to the news so far.


interest in target

The vast majority of this came to one story in The New Republic, which had almost 6k engagements on its own. That is not to say that public interest will not pick up amidst ongoing efforts, just that it has not happened yet in the way it did for other companies such as Starbucks and Amazon.

May 12th: Benchmarking your brand against competitors

In the third installment of our blog series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how our Combined Timelines feature can help you benchmark your brand’s performance. 

home depot chart

Head over to the blog to see detailed examples of how you can monitor stories written about your brand or topic of interest, and compare them to stories about your competitors or other important narratives.

May 13th: The top publishers on Facebook in April 2022

The Daily Mail held off competitors to maintain its spot at the top of the rankings for April 2022, marking the second month in a row the British publisher has been the top publisher on Facebook.

facebook chart

Here are some of the key takeaways for this month:

  • The Daily Mail held onto the top spot, with 28 million engagements
  • Engagement was down among the top publishers compared to March
  • British publishers are performing particularly well at the start of 2022

You can read the full blog here.

That’s all for this week, but don’t forget you can subscribe to the NewsWhip Daily to receive the top predicted stories of the morning and every spotlight delivered straight to your inbox.

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