by NewsWhip | Mar 30, 2016 | Communications & PR
As November draws ever closer, publishers both large and small are amping up coverage. With so many covering the election however, what stories are actually sparking the most engagement? Which ones resonate most with users on social, and why? Using NewsWhip Spike’s...
by NewsWhip | Mar 28, 2016 | Digital Journalism
Our guide to how publishers can make the most of early morning audiences, using tools and practices. Morning editorial meetings in any newsroom are important gatherings. There, the agenda for the day’s coverage is set, stories are pitched and allocated, and the...
by NewsWhip | Mar 24, 2016 | Brands
Paying attention to what gets shared on social can reveal your evergreen content You spend an enormous amount of time and effort thinking up content, producing it, and sending it off into the world. But once the initial buzz dies off, what staying power does that...
by NewsWhip | Mar 22, 2016 | Communications & PR
We explore what fashion communicators can learn from the key authors at Fashion Month. Recently on the blog, we took a look at the growing importance of influencer marketing. One industry in which influencer marketing is key is fashion. As we’ve seen in previous blog...
by NewsWhip | Mar 22, 2016 | Digital Journalism
Our rankings of the most engaged Facebook publishers in February 2016, with top 25 breakdown and analysis. 2016 started with a little bit of change amongst the biggest Facebook sites. Leaders such as the Huffington Post were pushed down slightly, and other big names...
by Aisling McMahon | Mar 21, 2016 | Product Announcements
NewsWhip Spike meets Slack with our newest feature. Why Slack? Slack has revolutionised communications in many businesses, not least in media as more publishers and companies are “slacking”. Many publishers use it to track a stories’ progress, receive...
by NewsWhip | Mar 16, 2016 | Brands
What campaigns made the biggest impact on social during this week’s SXSW Interactive? Attracting an audience of tens of thousands every year, the South by Southwest festival offers huge opportunities for brands and marketing. Announcements and developments are...
by NewsWhip | Mar 15, 2016 | Brands
New Facebook video features are driving big engagement for sports leagues and their teams. When Facebook pivoted their focus to video, few industries were better suited than sports. Sports have a natural advantage—games, interviews, and locker room celebrations all...
by NewsWhip | Mar 3, 2016 | Brands
Brands are becoming publishers. No longer are brands some faceless entity—they are now expected to have a distinct personality, participate in social media, and even create their own content to bring value to the social sphere. Red Bull, GE, Coca Cola, Barney’s,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
