by NewsWhip | Apr 26, 2016 | Communications & PR
News has evolved in the age of new media. For most firms, this means reputation is now incremental. As information spreads faster than ever online, a story can reach a huge audience before anyone has a chance to respond. This is why social listening is vital, not just...
by NewsWhip | Apr 26, 2016 | Brands
Our step-by-step guide to how brands can find and react to hashtags on Instagram. Happy National Pretzel Day! Pretzel Day is just one of hundreds of unofficial holidays — holidays that are often celebrated more on social media than anywhere else. For marketers,...
by NewsWhip | Apr 25, 2016 | Digital Journalism
We take a look at the biggest social publishers in three major European markets: France, Sweden and Italy. News distribution on Facebook today means that readers across Europe are as likely to come across stories from BuzzFeed and the New York Times as their own...
by NewsWhip | Apr 14, 2016 | Brands
The social media algorithm is going to make your content smarter. Talk of algorithms has raised an uproar among publishers and brands recently. Both are concerned that their content won’t be seen at all if social media shifts to display content to users based on...
by NewsWhip | Apr 13, 2016 | Digital Journalism
After Facebook’s F8 keynote, we rank the sites with the most engagement on the platform in March 2016. Video isn’t the only format on Facebook – yet, at least. Our monthly analysis of the biggest stories and sites in the news feed yet again throws...
by NewsWhip | Apr 12, 2016 | Communications & PR
With each potential presidential candidate enjoying significant reach on social, how is that translating into engagement for publishers? When we first started covering the US Election 2016 for the blog, there were almost twenty candidates and all to play for. Now,...
by NewsWhip | Apr 5, 2016 | Communications & PR
We look at what Election 2016 stories show signs of evergreen status, and what publishers can learn from them. Last week, we took a look at some of the biggest Election 2016 stories for five leading publishers. One of the most interesting trends to emerge from our...
by NewsWhip | Apr 4, 2016 | Digital Journalism
We all know that Facebook video is booming, but how can publishers make the most of the format to ensure consistent engagement? At the ONA London conference last week, I talked about the rise in engagement with Facebook video for different publishers, including BBC,...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
