by Benedict Nicholson | Mar 15, 2019 | Communications & PR, Brands, Digital Journalism
It’s been just over a year since Facebook announced their algorithm change, shaking up the world of social and Facebook publishing. We looked at the data to see what’s changed. To do this, we looked into how content is being shared and interacted with on...
by Katherine K. Ellis | Mar 13, 2019 | Communications & PR, Brands, Digital Journalism
Video length on Facebook is one of the mysteries of content production in the digital age. We looked at the data to see what works. Trends in video content have shifted wildly since the advent of YouTube in the early 2000s. No one was prepared for how rapidly video...
by Benedict Nicholson | Mar 6, 2019 | Communications & PR
The PR News 2019 Crisis Summit took place in Miami last week. We went along to see what we could learn about best practices for covering a crisis, both on and off social media. Last week, we attended the PR News conference in Miami about how to handle a crisis. Here...
by NewsWhip | Jan 29, 2019 | Communications & PR, Product Announcements
Predictive Alerts are now live in NewsWhip Spike, allowing you to get advance notice of any important news in your space. As of this week, we’ve introduced Predictive Alerts in NewsWhip Spike. Through email and Slack, these Alerts will notify you of any stories and...
by NewsWhip | Dec 14, 2018 | Communications & PR, Brands
This year, more brands have adopted socially conscious stances. We’ve seen the banning of plastic straws from Starbucks, the efforts to diminish carbon footprints from Ben & Jerry’s, and plenty of examples when it comes to gun control, racial discrimination, and...
by NewsWhip | Dec 10, 2018 | Case Study, Communications & PR
As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. — PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have...
by Benedict Nicholson | Nov 29, 2018 | Communications & PR, Brands
‘Tis the season of Christmas ads for the big UK retailers. We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. It’s become a peculiarly British tradition to get extremely excited about Christmas ads...
by NewsWhip | Nov 16, 2018 | Communications & PR, Brands, Digital Journalism
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z...
by NewsWhip | Sep 5, 2018 | Digital Journalism, Communications & PR, Brands
 Snapchat and Instagram Stories have become a quick and easy way to reach your audience. We take a look at getting started. The way that people consume and interact with media is changing rapidly. Rather than being passive audiences, social users are now active...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
