by NewsWhip | Oct 6, 2016 | Communications & PR, Brands, Digital Journalism
For publishers, branded content on Facebook is a potentially lucrative revenue source. But how should you go about creating branded content for the platform, and what are the guidelines you should follow? Our complete guide has all you need to know. One of the most...
by NewsWhip | Sep 27, 2016 | Interviews, Communications & PR, Brands
We talked to a leading PR agency about the challenges in helping clients reach their target audience on social media, and how they define their measures for success. Social media has fragmented audience attention online dramatically in recent years – and not...
by Benedict Nicholson | Sep 2, 2016 | Communications & PR, Brands, Digital Journalism
Our new whitepaper reveals and analyzes the findings from from the NewsWhip Content and Social Strategy Survey 2016, across over 260 media professionals. With the mass movement towards social-first publishing, it’s more important than ever to understand which...
by Benedict Nicholson | Aug 26, 2016 | Communications & PR, Brands, Digital Journalism
Our new whitepaper reveals and analyzes the findings from the NewsWhip Content and Social Strategy survey across over 260 media professionals. Changing algorithms, shifting distribution channels, fragmented audiences – there’s never been more uncertainty around...
by NewsWhip | Aug 10, 2016 | Brands
In our latest sports rankings, we look at which MLB teams are scoring big wins across Facebook and Instagram. — We last looked at MLB’s teams on Facebook and Instagram in May. With the All-Star Game taking place last month, it seemed like a great time to revisit...
by NewsWhip | Jul 20, 2016 | Brands, Digital Journalism
We look at three examples of native advertising that resonated on social media, from the Telegraph, Forbes and The Atlantic. In many ways, the media industry’s hype around native advertising (or ‘sponsored content’) is understandable. In the US, up...
by NewsWhip | Jul 11, 2016 | Brands
Here’s how to create sports content that will hit social media home runs. Our new social strategy white paper tells you all you need to know about building buzz for MLB and sports marketing on social. Baseball is still heralded as America’s pastime. Next weekend...
by NewsWhip | Jun 23, 2016 | Brands
Instagram can deliver enormous engagement to publishers and brands. Here’s how you can test the content formats and compositions that will see results. Earlier this week, Instagram reached over 500 million users on the platform, with 300 million of those people...
by NewsWhip | Jun 22, 2016 | Brands, Interviews
We chatted to Nissan United about passionate social communities, global strategy, and the importance of brands being human. Recently, we shone a spotlight on Nissan for being one of the best automotive brands on social media. Their content, mostly sourced from their...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
