by Benedict Nicholson | Mar 6, 2018 | Digital Journalism, Brands
St. Patrick’s day is set to drive $5.3 billion in spending in 2018, according to the National Retail Foundation. We look at the social media insights on top brands and publishers to understand what content was successful last year, and how we can learn from...
by NewsWhip | Feb 28, 2018 | Digital Journalism, Brands, Communications & PR
Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder...
by NewsWhip | Feb 22, 2018 | Digital Journalism, Brands
With more social platforms emphasizing meaningful engagements, we explored which publishers have the most actively commenting audiences on Facebook and Instagram. And the changes roll on. It’s clear from the upheavals across the platforms this year that publishers and...
by Benedict Nicholson | Feb 16, 2018 | Brands
The Super Bowl is always one of the biggest cultural and economic events in the world, and the 2018 Super Bowl proved to be no different. We explored the data to find out which brands were the real success stories of the day. The dust has settled on a remarkable 2018...
by NewsWhip | Feb 9, 2018 | Brands
The Olympics have kicked off in Pyeongchang and publishers and marketers already have another chance to reach their target consumers, in a very big way. With the Olympics underway, publishers and advertisers alike are vying for the chance to reach tens of millions of...
by NewsWhip | Jan 31, 2018 | Digital Journalism, Brands
With Facebook’s algorithm change setting the pace for 2018, it’s worth considering whether there will be a trickle-down effect for other platforms, like Instagram. Facebook is in full swing with changes, which we analyzed here, and just another change came out this...
by NewsWhip | Jan 10, 2018 | Digital Journalism, Brands
Millennials are so yesterday. We look at eight things you need to know about reaching Generation Z on social media. Move over Millennials. Publishers and brands are already trying to pinpoint what catches the attention of a generation that hasn’t even come of age yet....
by NewsWhip | Dec 28, 2017 | Brands
This has been the year for brands. This year, brands have embraced their role as corporate citizens, and shown their consumers that they cared about the same issues. We’ve also seen brands find their unique identities, and saw more brands dip their toes into content...
by Benedict Nicholson | Dec 27, 2017 | Brands
Charities and nonprofits compete for our attention on social with companies that have many times their purchasing power. We take a look at who is doing it well, and how. It’s not just brands and publishers that are competing for our ever diminishing attentions pans...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
