by Kevin Twomey | Sep 3, 2024 | Brands
Months of research, analysis, and interviews – plus the expected levels of blood, sweat, and tears – are poured into developing NewsWhip products. Why do we do this? Because we know how much our increasingly busy partners value time, accurate reporting, and the...
by Benedict Nicholson | Aug 22, 2024 | Brands
You may (or may not!) be aware that we recently undertook a collaborative study with Stephen Waddington. Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. This framework is fast becoming an essential tool for...
by Haley Corzo | Aug 7, 2024 | Brands, Communications & PR
We’re now into the second week of Olympics coverage, and it’s fair to say the games have grabbed people’s attention. Even in a vacuum, 45 million engagements still sounds like a lot, but put into context with the other big sporting events of the summer the Olympic...
by Benedict Nicholson | May 20, 2024 | Brands, Communications & PR
We’ve just published our second report — Hindsight to foresight: Taking a proactive approach to purpose and polarization — in partnership with Stephen Waddington. Building off the work of our first report together on the role of communications and the management...
by Paul Quigley | May 1, 2024 | Brands, Communications & PR
Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening. ...
by Craig Hunter | Mar 26, 2024 | Brands
With 25% of a brand’s market value directly linked to its public reputation, as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. In a time where information spreads like...
by Benedict Nicholson | Mar 15, 2024 | Brands
When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend...
by Paul Quigley | Mar 13, 2024 | Brands
Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. To effectively prepare for this, communications professionals must understand the risks and develop...
by Benedict Nicholson | Feb 15, 2024 | Brands, Communications & PR
When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
