by NewsWhip | May 25, 2021 | Brands, Case Study
This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the...
by NewsWhip | May 12, 2021 | Brands
Famed Manhattan restaurant Eleven Madison Park recently made headlines around its plans for reopening, as chef Daniel Humm announced that when they do reopen after the pandemic, their menu will be completely plant-based. A restaurant that is often referred to as one...
by NewsWhip | Apr 14, 2021 | Brands, Webinar
Topics McDonald’s Senior Director of Performance & Intelligence Kate LaVail, PhD joins NewsWhip’s CEO Paul Quigley to discuss the applications of inductive reasoning for weathering crises and evaluating opportunities to engage. Guests Senior Director of...
by NewsWhip | Apr 7, 2021 | Brands, Communications & PR
The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament. Viral photos and videos surfaced and spread across the internet, which...
by Benedict Nicholson | Mar 10, 2021 | Brands
While plant-based ‘meat’ options have been available for a number of years, the level of coverage and general interest paid to the practice have really come to the fore since 2018 with the rise of Beyond Meat and other newly-launched alternatives. We looked back at...
by Benedict Nicholson | Feb 2, 2021 | Brands
Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. After all, that’s why they cost so much money. But what if that’s not the case in 2021? We have a useful test case here in Budweiser, a legacy brand that has been a...
by Benedict Nicholson | Jan 25, 2021 | Digital Journalism, Brands
The storming of the Capitol by pro-Trump agitators was an event that shook American politics to its core, with the media and the public watching on in horror as members of Congress had to flee for their lives after rioters broke through the Capitol police defenses. ...
by Benedict Nicholson | Sep 18, 2020 | Brands
The US today announced that it would ban the TikTok and WeChat apps from US app stores after deeming them a potential security risk. After initial speculation about a ban triggered by Mike Pompeo’s comments in early July, Trump announced he would ban the app using an...
by Benedict Nicholson | Sep 3, 2020 | Communications & PR, Brands
As the pandemic has dramatically increased the amount of time people are spending at home, streaming services have come into particular focus this year. The last 18 months have seen a glut of streaming services launched and expanded, with some high-profile successes...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
