by Haley Corzo | Jan 11, 2022 | Brands
In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. Apple employees have been speaking out...
by Haley Corzo | Dec 15, 2021 | Brands
Editor’s note: The Peloton ad mentioned has since been removed following the allegations of sexual assault against the actor Chris Noth. The original blog remains below. Spoiler warning: This blog contains details from the HBO series “And Just Like That.” After...
by Haley Corzo | Dec 9, 2021 | Brands, Communications & PR
Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. In fact, it might...
by Haley Corzo | Dec 7, 2021 | Brands
For the sixth year in a row, Spotify Wrapped has revealed the top artists, songs, genres, albums, and podcasts that millions of users around the world were discovering and celebrating. What’s different this year? How much we cared. In 2021, public interest in Spotify...
by Benedict Nicholson | Dec 2, 2021 | Brands
We’ve officially reached the last month of 2021, and as we approach the countdown to the end of the year, it’s that time again when brands are beginning to compete for the honor of who has the best Christmas ads. In the UK at least, this has become a sort of mini...
by Paul Quigley | Nov 23, 2021 | Brands, Communications & PR
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
by Kimberly Monitto | Nov 18, 2021 | Brands
Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. From keeping up with our favorite celebrities to finding new recipes to cook, the app has made...
by Haley Corzo | Nov 4, 2021 | Brands
Cristiano Ronaldo is a household name, and to many he’s considered one of the greatest soccer players of all time. As a sportsman, he has an ongoing list of career achievements and broken records, and as a celebrity, he’s deemed the king of social media with his...
by NewsWhip | Nov 3, 2021 | Brands
We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. Here’s...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
