by Benedict Nicholson | Jul 3, 2025 | Uncategorized
For years, media monitoring has largely relied on static systems like Google Alerts and other tools that simply scan for keywords and send you everything they find. But in today’s environment, where news and online narratives evolve in minutes, a daily summary or...
by Benedict Nicholson | Jul 3, 2025 | Uncategorized
For years, Google Alerts has been the go-to solution for tracking mentions of keywords, brands, and topics online. While it served its purpose, its limitations—especially in speed and relevancy—have become increasingly apparent in today’s fragmented, fast-paced media...
by Benedict Nicholson | Jun 12, 2025 | Brands
Agents are transforming the workforce. We strongly believe that agents will automate brand monitoring in the next few years. We’re choosing to lead that change because when reputations can shatter in minutes and attention shifts in seconds, the ability to know...
by Benedict Nicholson | Jun 6, 2025 | Digital Journalism, Product Announcements
We’ve officially added TikTok to the Timeline widget, rounding out the list of platforms that are now available. This now completes the “God’s-eye view” of media coverage that the ability to see what’s driving engagement across all the...
by Benedict Nicholson | May 6, 2025 | Communications & PR
In January, Mark Zuckerberg announced that Facebook would be going back to its roots with some changes coming to the platform. Whatever those changes ended up being, it seems to have had a big effect on engagement levels for news publishers on the platform. Every...
by Benedict Nicholson | Apr 8, 2025 | Digital Journalism
Last month we launched a new series focused on highlighting the top posts and publishers from across different platforms. This series focuses on a control group of 50 publishers so as to see the impacts of seasonal trends across a consistent group. In February, sports...
by Benedict Nicholson | Mar 10, 2025 | Digital Journalism
In a similar way to TikTok, Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media,...
by Benedict Nicholson | Mar 6, 2025 | Digital Journalism
If you feel like technology is evolving faster than ever, you’re not alone. AI is transforming industries at breakneck speed, social media is more fragmented than ever, and global political shifts are changing how tech platforms operate. Navigating this landscape...
by Benedict Nicholson | Feb 27, 2025 | Digital Journalism
Today, we’re adding Instagram and Reddit to the Timeline widget, expanding its real-time social tracking capabilities. With X already live, this update brings us one step closer to a full “God’s eye” view of how stories evolve across the web and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
