by Benedict Nicholson | Mar 10, 2025 | Digital Journalism
In a similar way to TikTok, Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media,...
by Benedict Nicholson | Mar 6, 2025 | Digital Journalism
If you feel like technology is evolving faster than ever, you’re not alone. AI is transforming industries at breakneck speed, social media is more fragmented than ever, and global political shifts are changing how tech platforms operate. Navigating this landscape...
by Benedict Nicholson | Feb 27, 2025 | Digital Journalism
Today, we’re adding Instagram and Reddit to the Timeline widget, expanding its real-time social tracking capabilities. With X already live, this update brings us one step closer to a full “God’s eye” view of how stories evolve across the web and...
by Benedict Nicholson | Feb 25, 2025 | Digital Journalism
How do you evolve from being the world’s best-known Facebook publisher into a media company that truly understands and serves today’s fragmented digital ecosystem? This was the question facing LADbible Group as they looked to build on their position as the...
by Benedict Nicholson | Dec 11, 2024 | Digital Journalism
We recently looked at a cross-section of ten UK publishers across various social platforms. Today, we’re going to look at ten more publishers across the same platforms. This time, we’ll be focusing on LADbible, UNILAD, the Financial Times, The Sun, The Independent,...
by Benedict Nicholson | Nov 26, 2024 | Digital Journalism
Following on from our recent report looking at 50 of the top publishers across the web and social, we’ve done a deep dive into 10 of the biggest UK publishers. For this research, we took content from The Daily Mail, The Economist, The Guardian, BBC News, GB News,...
by Benedict Nicholson | Oct 30, 2024 | Digital Journalism
CrowdTangle, a social listening tool used across the media, entertainment, sports, and academic worlds, is, alas, no more. The tool had thousands of users worldwide and was used in critical work across elections, business development, and research. As these users...
by Benedict Nicholson | Oct 17, 2024 | Digital Journalism
LVice Presidents compete for attention Last week, we wrote about the attention that Donald Trump and Kamala Harris have generated online, as well as their different tactics for engaging potential voters, and this week it’s the turn of their respective...
by Benedict Nicholson | Oct 10, 2024 | Digital Journalism
There are so many ways you could look at an election. The media is often the leader in deciding what the public mood is, setting a news agenda and probing the candidates on their stances. Or you could look at the polls — a moment in time snapshot of how a select group...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
