by NewsWhip | Oct 20, 2016 | Product Announcements
It’s now possible to track the performance of branded Facebook posts in Spike, to see the sponsored posts that are driving the most engagement for brands and publishers, in any niche. We recently looked at how publishers and brands can leverage branded posts on...
by NewsWhip | Oct 19, 2016 | Interviews, Digital Journalism
We check in with CNN’s Head of Social Media to see how the network’s social media team works, how they’re connecting their audience on different platforms, and how they’re planning to use social on election night. 2016 has already been a...
by NewsWhip | Oct 18, 2016 | Digital Journalism
What business-focussed sites get the most engagements on Facebook? We look at the business sites with the most engagements in September 2016. For business publishers, tapping into readers’ daily workflows often means reaching them in the office, through email,...
by NewsWhip | Oct 12, 2016 | Brands, Digital Journalism
We pit pumpkin against apple to see how publishers can research seasonal trends for max engagement. It’s autumn, in case you weren’t aware from the mass quantities of interestingly-branded pumpkin items. Despite this, we still seem to shamelessly love pumpkin spice,...
by NewsWhip | Oct 10, 2016 | Digital Journalism
As more publishers expand to new audiences around the world, here’s how they can find and activate on trending stories to build regional newsrooms. New York. Los Angeles. DC. London. Paris. Tokyo. The centers of the world? Maybe not, though that may be how the...
by NewsWhip | Oct 6, 2016 | Communications & PR, Brands, Digital Journalism
For publishers, branded content on Facebook is a potentially lucrative revenue source. But how should you go about creating branded content for the platform, and what are the guidelines you should follow? Our complete guide has all you need to know. One of the most...
by NewsWhip | Oct 5, 2016 | Digital Journalism
With Instagram driving enormous engagement for publishers, how are publishers dividing their content across photo and video posts? Last week, we looked at how content on Instagram has seen tremendous growth and engagement for publishers in the past year. We’ve...
by NewsWhip | Oct 4, 2016 | Digital Journalism
We talked with the Manchester Evening News’ Head of Audience Development about the site’s approach to connecting with their regional audience. The Manchester Evening News is a regional UK publisher covering the greater Manchester area, and is part of the...
by NewsWhip | Oct 3, 2016 | Digital Journalism
How are European publishers experimenting with new social formats, redefining their revenue models, and engaging audiences for content ideation? Here’s what the experts are doing. Publishers are still finding their feet amidst platform changes, new mediums, and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
