by Kimberly Monitto | Feb 28, 2023 | Digital Journalism, Brands
It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. “For you” pages and “suggested posts”...
by Benedict Nicholson | Jun 5, 2019 | Digital Journalism
Following on from our recent report, we wanted to highlight some insights on Reaction data to Facebook videos on a granular level. Last month, we published a report on the state of social video publishing for the first part of 2019. The report focused on video across...
by NewsWhip | Jul 26, 2018 | Digital Journalism
As platforms and publishers try to catch and hold their audiences with longer videos, we look at a few quick things to know about Facebook Watch. Fly-by audiences are so 2017. Audience loyalty has always been important, but for social platforms, mastering loyalty has...
by Benedict Nicholson | Jun 28, 2018 | Digital Journalism
Video is different on every platform, with different tactics working well for each. We looked at the data to see if we could spot any patterns in what was successful in the last week on Facebook, Twitter, and YouTube. We’ve recently taken a bit of an interest in...
by NewsWhip | May 8, 2018 | Digital Journalism, Interviews
Amid 2018’s platform changes, some small digital publishers are quietly growing active audiences. We talk to Motherly about their flourishing community. The media landscape is crowded and noisy, much like having a roomful of newborns, all crying for your...
by NewsWhip | Dec 18, 2017 | Digital Journalism
What do the view counts underneath videos on Facebook, Instagram, and now Twitter refer to? We analyse the metrics behind public social video view counts. Earlier this month, Twitter finally introduced public video views to videos, giving users an indication of how...
by Benedict Nicholson | Nov 27, 2017 | Digital Journalism
How-to guides are becoming more and more popular, especially as Facebook videos. We take a look at this trend and see which publishers are taking advantage of it. We noted in a recent blog that some of the most successful videos on Facebook are the so-called...
by NewsWhip | Oct 5, 2017 | Digital Journalism
With native video on LinkedIn now available for all users, we look at how the format differs from videos on other social media platforms. In August, LinkedIn made native video uploads available to general users, making the platform the latest to compete for social...
by NewsWhip | Sep 28, 2017 | Digital Journalism
With the end of 2017 just a few months away, how can you create Facebook videos that make an impact? Our data revealed the top Facebook video trends that are going viral right now. In the world of social video, there have been notable changes. Facebook Watch promises...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
