by NewsWhip | May 16, 2017 | Digital Journalism, Brands, Case Study
Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei shares the secret formula to creating a nimble, strategic brand newsroom.   — Reactive storytelling is a way for brands to deliver a relevant message on a viral moment in the...
by NewsWhip | May 11, 2017 | Digital Journalism
With our WhipSmart summit weeks away, we share insights from the industry leaders and innovators speaking at our conference. Everyday, journalists and content creators alike have to contend with shifting social media algorithms, deteriorating audience trust, and...
by NewsWhip | May 4, 2017 | Digital Journalism
Why is it worth incorporating first-party sources into your reporting? Here’s how staying ahead of local sources can make your stories stand out. There’s no dearth of challenges for the modern newsroom. With questions of fake news, how to be the first to...
by Benedict Nicholson | May 3, 2017 | Digital Journalism, Interviews
Upworthy’s Head of Audience Growth and Popular Science’s Engagement Editor sat down with us to discuss how they use social data to understand how to engage their audiences and create better stories. In today’s social distribution marketplace, there are...
by NewsWhip | Apr 12, 2017 | Digital Journalism
Want quicker content wins on social media? How putting a spin on your competition’s content wins can lead to your own success. You know when you think of the perfect thing to say to someone, but only after the conversation has ended? The French call it “L’esprit...
by Benedict Nicholson | Apr 10, 2017 | NewsWhip Announcements
We’re hosting a joint webinar with Parse.ly on April 19th to explore how publishers can identify the important social signals in a world of digital noise. How can publishers stand out on social today, while staying true to their brand and message? With...
by NewsWhip | Apr 6, 2017 | NewsWhip Announcements
Today we’re announcing the arrival of a key new figure at NewsWhip – our first President of North American operations, and Chief Revenue Officer. NewsWhip has big news today – we’re announcing the arrival of the first President of NewsWhip’s...
by NewsWhip | Apr 4, 2017 | Digital Journalism
Which auto brands see the most engaging coverage in media? Which cars have the best owned Facebook and Instagram channels? We investigate. As the weather warms up, we start thinking of road trips to take us away this summer (it’s true! Social media buzz around road...
by NewsWhip | Apr 3, 2017 | Digital Journalism, Interviews
We talk to the social media team at Vice about how they reach their young global audience on different platforms. Since its first incarnation as a Montreal-based magazine, Vice has been reaching young people since the early 1990s. Still targeting a youthful audience,...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
