by NewsWhip | Feb 26, 2018 | Product Announcements
How viral is your content? Now, you can check with just a click. The NewsWhip Chrome Extension will let anyone see how a story is performing. We’re excited to announce the launch of our Chrome Extension — available for all to use, not just NewsWhip clients. Now...
by NewsWhip | Jan 4, 2018 | Digital Journalism
New NewsWhip data shows that some of the most shared stories on social media can be thousands of words long — but most fall into a much smaller word count. How long can a viral story be? It’s a theme that’s been discussed on the NewsWhip blog before. In January...
by Benedict Nicholson | Dec 27, 2017 | Brands
Charities and nonprofits compete for our attention on social with companies that have many times their purchasing power. We take a look at who is doing it well, and how. It’s not just brands and publishers that are competing for our ever diminishing attentions pans...
by NewsWhip | Dec 7, 2017 | Digital Journalism
Love them or hate them, emoji are here to stay. 2017 has been the year of emotion and emoji have been a part of that. Consider the outrage sparked across social when Google made a cheeseburger emoji with the cheese misplaced. Even the CEO got involved to make sure the...
by NewsWhip | Nov 28, 2017 | Digital Journalism
What kind of framework should you use for evaluating content and engagement performance on social media? We look at one option. How does a publisher keep track of the many touch points their organisation has with social and other platforms? Consider the number of...
by Benedict Nicholson | Nov 27, 2017 | Digital Journalism
How-to guides are becoming more and more popular, especially as Facebook videos. We take a look at this trend and see which publishers are taking advantage of it. We noted in a recent blog that some of the most successful videos on Facebook are the so-called...
by NewsWhip | Nov 1, 2017 | Brands
How can brands stand out on social? We take a look at how a savage approach is paying off for Wendy’s, Netflix, and others. A brand can define its success on social media in many different ways, from customer expression of sentiment and appreciation to a...
by NewsWhip | Sep 12, 2017 | Digital Journalism, Interviews
The Newspaper business is dead? Don’t tell that to Hearst. NewsWhip’s Global CRO Brett Lofgren discussed the future of “print” in an interview with President of Hearst Newspapers Digital Media, Robertson Barrett.  In the age of digital, how are...
by NewsWhip | Sep 7, 2017 | Brands, Must reads, Digital Journalism
 On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
