by NewsWhip | Oct 17, 2018 | Digital Journalism
What business and finance publishers drive the most interactions on Facebook? We take a look at the biggest sites in September 2018. How can publishers reach their business-focused audiences where they’re already spending time? Our analysis found that Facebook...
by NewsWhip | Oct 9, 2018 | Product Announcements, Editors pick
Save yourself time and monitor social media performance right inside Google Sheets, with our new Sheets add-on. NewsWhip Sheets is a quick and easy way to bring the power of NewsWhip’s data into your Google Sheets workflow. Instead of hours spent on manual searching...
by Benedict Nicholson | Sep 25, 2018 | Brands
What content trends are prevalent in the fast food industry? Which are the top brands on social, and what are they doing well? We looked at the data to find out. A century ago the commercialized convenience of getting a quick, quality, and affordable to-go meal did...
by Benedict Nicholson | Aug 21, 2018 | Digital Journalism
How do podcasts generate engagement on social for their audio content? We examined how top and emerging podcasts are using social to grow their audiences. Social platforms increasingly lend themselves to visual content, and it’s having a stark effect on the...
by Benedict Nicholson | Aug 7, 2018 | Brands
The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms. Â Missguided is like a lot of Gen-Z: it grew up in the...
by Benedict Nicholson | Jul 23, 2018 | Digital Journalism
Is there equal engagement across genders on social? We explore the gender gap in the top authors on Facebook to find out. Today more than ever, engagement on social dictates what and who is read. Further, social engagement levels can show which reporters are not being...
by Benedict Nicholson | Jul 10, 2018 | Digital Journalism
After Alexandria Ocasio-Cortez beat Joseph Crowley in the democratic primary in New York’s 14th District, traditional news outlets were asking, who is she? Many believed Crowley, the Democratic Caucus Chair, was a shoo-in for the spot. Even after Ocasio-Cortez...
by Benedict Nicholson | Jun 14, 2018 | Digital Journalism
It’s WhipSmart today so we’ve been a little busy, but we didn’t want to leave you without a blog to tide you over in the meantime, so we did a quick analysis of publishers’ content for May to spot some general trends and see how much cross-coverage there is across the...
by Benedict Nicholson | Jun 6, 2018 | Digital Journalism
Quartz was one of the first publications to consciously avoid the classic 800-word article. We look at the data to see if they are still doing that, if it’s working, and whether other publishers have also got in on the act. When you think of writing for the...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
