by NewsWhip | Jan 17, 2018 | Digital Journalism, Interviews
Attention is a contested topic for publishers and marketers. How can you catch your audience’s attention, and how can you hold onto it? In today’s age of endless scrolling and countless memes, how can content creators stand out and build a loyal following?...
by NewsWhip | Jan 11, 2018 | Digital Journalism
We look at the most engaged sites on Facebook last month, and examine the publishers that are getting the most out of their content on Facebook. As 2018 opens, it’s a good time to reflect on some of the changes that 2017 saw in social publishing. It was a year which...
by NewsWhip | Jan 10, 2018 | Brands, Digital Journalism
Millennials are so yesterday. We look at eight things you need to know about reaching Generation Z on social media. Move over Millennials. Publishers and brands are already trying to pinpoint what catches the attention of a generation that hasn’t even come of age yet....
by NewsWhip | Jan 2, 2018 | Digital Journalism, Interviews
How can you make tough subjects go big on social media? We talk to the Mighty about how its humanized content has empowered a community of 1 million social users. Social media continues to break down walls around what were once “taboo” subjects. Mental...
by NewsWhip | Dec 28, 2017 | Brands
This has been the year for brands. This year, brands have embraced their role as corporate citizens, and shown their consumers that they cared about the same issues. We’ve also seen brands find their unique identities, and saw more brands dip their toes into content...
by Benedict Nicholson | Dec 27, 2017 | Brands
Charities and nonprofits compete for our attention on social with companies that have many times their purchasing power. We take a look at who is doing it well, and how. It’s not just brands and publishers that are competing for our ever diminishing attentions pans...
by NewsWhip | Dec 20, 2017 | Digital Journalism, Brands
How can travel publishers and brands make sure that their content goes big on social? We look at the data behind the top travel content trends. With 2018 right ahead of us, there’s also the long and looming winter stretching out in front of us in the northern...
by NewsWhip | Dec 18, 2017 | Digital Journalism
What do the view counts underneath videos on Facebook, Instagram, and now Twitter refer to? We analyse the metrics behind public social video view counts. Â Earlier this month, Twitter finally introduced public video views to videos, giving users an indication of how...
by NewsWhip | Dec 14, 2017 | Digital Journalism
Ahead of 2018, we compiled this cheat sheet of the latest and most important changes on the social platforms that you need to know. 2017 has been a chaotic year for digital media. There has been upheaval across the major platforms as publishers, agencies, and brands...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
