by NewsWhip | Sep 4, 2018 | Product Announcements
Snapchat is now live in NewsWhip Spike. For the first time, journalists can discover what people are snapping anywhere on earth, in any topic. This will change how stories are discovered, understood and reported on. Today, social network content gathered by...
by NewsWhip | Apr 30, 2018 | Communications & PR, Brands
How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? We joined American Express to find out. (Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.)...
by NewsWhip | Sep 7, 2017 | Must reads, Brands, Digital Journalism
 On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands. In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands...
by NewsWhip | Sep 6, 2017 | Digital Journalism
NewsWhip’s exclusive Facebook rankings of the most engaged sites in August 2017 show the top sites attracting shares, likes and comments on their content. Who says August was a quiet month for news? NewsWhip’s latest Facebook publisher rankings for August 2017...
by NewsWhip | Aug 30, 2017 | Digital Journalism
Audiences are flocking to Instagram Stories. With more than 200 million users, Instagram Stories activity has surpassed Snapchat. For publishers, this is an enormous opportunity to create content that gets users coming back time and time again. While external data...
by NewsWhip | Aug 28, 2017 | Digital Journalism, Must reads
Before the mobile and social era, media brands largely relied on force of habit to build and sustain their reader and viewerships. Newspapers and TV stations served similar content to the same readers through the same (owned) channels every day. Content was even...
by NewsWhip | Aug 24, 2017 | Brands
Brands are staking out their own space, creating content alongside publishers. But why should brands bother investing in content themselves? Shouldn’t they leave that up to the publishers? The answer is in the results. Just take a look at how GE’s brand...
by NewsWhip | Aug 22, 2017 | Must reads, Digital Journalism
Instagram is a rapidly evolving powerhouse for content creators. We look at how to make the most of the platform in our latest infographic and trends report. With more than 700 million active monthly users, Instagram has emerged as a platform that publishers and...
by NewsWhip | Aug 21, 2017 | Interviews, Digital Journalism
How is social media affecting international legacy publishers? We talk to YLE, Finland’s national public-broadcasting company to find out. Kalle Pirhonen works as an audience editor for the Finnish broadcasting company YLE. We talked to Kalle about the role...