by Benedict Nicholson | Jun 9, 2023 | Communications & PR
Professionals in every industry dream of having the kinds of insights that are now commonplace in sports, where athletes and executives can tap into stats mid-play to gain an advantage over their opponents. The reality, however, is that many of those real-time...
by Benedict Nicholson | Mar 27, 2023 | Communications & PR
In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world. Attending the discussion...
by Haley Corzo | Jan 26, 2023 | Brands
As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when...
by Kimberly Monitto | Jul 20, 2022 | Communications & PR
Media monitoring used to be low on the priority list for many organizations. But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web....
by Haley Corzo | Apr 19, 2022 | Brands
In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. We explained the importance of monitoring conversations online, and now we’ll dive...
by Haley Corzo | Apr 7, 2022 | Brands
If brands are to compete with the speed of today then they need the ability to monitor the news as it’s actually happening. This is why a real-time media monitoring platform is key for brands. This series of blogs will show you how this is possible for your brand, by...
by Haley Corzo | Mar 14, 2022 | Communications & PR
We’re thrilled to announce the launch of our ebook, co-produced with PR Week. The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring, to the looming threat of...