by Benedict Nicholson | Aug 13, 2018 | Brands, Digital Journalism
Internet memes may be loved for their ability to get a laugh, but the medium is anything but silly. Today, memes consistently break through the noise on social and go viral. We took a look at the data behind viral memes to find out what content strategists can learn...
by NewsWhip | May 22, 2018 | Communications & PR, Brands
Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more...
by NewsWhip | Apr 6, 2018 | Brands, Digital Journalism
How do different verticals go viral on social media and what can we learn from them? We take a look at top parenting publishers and brands. If you’ve been keeping up with the blog and our Facebook algorithm report, you’ll have seen that for the most part, general news...
by NewsWhip | Mar 30, 2018 | Communications & PR, Brands
We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling...
by NewsWhip | Mar 28, 2018 | Communications & PR, Brands
With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a...
by NewsWhip | Jul 26, 2017 | Brands, Digital Journalism
With new regulations on Instagram influencers, how are paid posts faring? We take a look at the top influencers of July and their impact on brands. Got milk? Who doesn’t remember the celebrity dairy ads of the 90s, or the changing athlete faces on cereal boxes? Today,...
by NewsWhip | Jul 17, 2017 | Digital Journalism
Instagram’s popularity only seems to be going up, and as it does, the fashion and beauty verticals are perfectly poised to reach grow out a niche, fanatical audience on the platform. The inspirational, visual-first nature of Instagram makes beauty and fashion a...
by NewsWhip | Jun 28, 2017 | Digital Journalism
Native video is now a standard content format on Twitter and Facebook. Our data also shows that the format is attracting a lot of engagement on Instagram in 2017. As we noted on the blog earlier this week, there has been significant growth in engagement with...
by NewsWhip | Jun 20, 2017 | Digital Journalism
We take our first look at the top publishers and media brands on Instagram since 2016. Which news and interest publishers are driving the biggest engagements? Instagram has emerged as a powerhouse for social media. Six in ten adults online use the platform, and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
