by Haley Corzo | Aug 3, 2023 | Brands
Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the...
by Kimberly Monitto | Mar 15, 2023 | Brands
The 20s are without doubt the decade of electric vehicles going mainstream. Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this...
by Kimberly Monitto | Nov 22, 2022 | Brands, Communications & PR
In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand...
by NewsWhip | Jul 29, 2021 | Webinar recap, Webinar, Brands
We recently sat down with Ford Motor Company’s Michael Young to talk about real-time data communications and creating a metrics-driven company. A company can only do so much without hard metrics. Michael Young, Ford’s global insights manager, has 15 years of...
by NewsWhip | Apr 4, 2017 | Digital Journalism
Which auto brands see the most engaging coverage in media? Which cars have the best owned Facebook and Instagram channels? We investigate. As the weather warms up, we start thinking of road trips to take us away this summer (it’s true! Social media buzz around road...