by NewsWhip | Sep 15, 2015 | Digital Journalism
We look at three vital ways of increasing reach on Facebook – without spending a cent on promotion. Here’s a question that doesn’t stray far from the lips of all audience development professionals and social media editors; how do we increase our...
by NewsWhip | Sep 10, 2015 | Digital Journalism
With the presidential election hotting up, we look at the engagement on some of the Republican Presidential candidates on Facebook. Social media will play a big part in next year’s US election. In addition to existing voters, many who will be coming of age and voting...
by NewsWhip | Aug 20, 2015 | Brands, Digital Journalism
We look at the engagement rates around Facebook’s brand new live video feature, and find that the initial wave were very popular. Earlier this month, Facebook announced that celebrities and other public pages would be able to stream live video directly to their...
by NewsWhip | Jul 16, 2015 | Other
We reveal the most engaged sites on Facebook in June 2015, with data for the top 25 publishers. After a few months of absence, we’re back with the biggest Facebook publishers of the month. The picture is somewhat changed since we last looked at these rankings...
by NewsWhip | May 21, 2015 | Other
We look at engagement on Facebook native video, and find three themes that videos have in common. Earlier this week, we looked at the performance of six publishers’ Facebook posts. We noticed that while links dominate the content form of more publishers’...
by NewsWhip | May 14, 2015 | Brands, Digital Journalism
We look at Facebook engagement around the first ‘Instant Articles’ on Facebook. Yesterday saw the launch of Facebook’s long-anticipated ‘Instant Articles’. The new format sees a chosen group of publishers able to post media-rich articles...
by NewsWhip | Apr 23, 2015 | Brands, Digital Journalism
We examine what Facebook’s News Feed Updates might mean for publishers’ engagement rates. As you’ve probably heard by now, Facebook this week announced some changes to the type of content that will be given preference in the News Feed in future. In...
by NewsWhip | Apr 14, 2015 | Other
We look at the English language sites that are getting the most comments on Facebook. How different is a Facebook comment to a share or like? As we saw in January, comments can account for a significant portion of a site’s engagements on Facebook. They’re...
by NewsWhip | Mar 31, 2015 | Other
Analysis of NewsWhip data shows a decline in Facebook shares for external content from sites in recent weeks.The data shows that the fall-off in shares started in mid-February, and continued into March.It’s understood that a reduction in the reach of these links...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
