For Native Content, a Comment is as Good as A Share

We look at how Facebook and Instagram users are sharing posts directly with their friends by tagging their names as comments.  Notice any pattern in the comment sections of Facebook and Instagram posts lately? After our recent Facebook rankings for June, a reader got...

The Biggest Facebook Publishers of June 2015

We reveal the most engaged sites on Facebook in June 2015, with data for the top 25 publishers.  After a few months of absence, we’re back with the biggest Facebook publishers of the month. The picture is somewhat changed since we last looked at these rankings...
The Biggest Twitter Publishers of June 2015

The Biggest Twitter Publishers of June 2015

We unveil the definitive guide to the biggest English language publishers on Twitter in June 2015.  Who were the most tweeted sites last month? In May, we saw that there was still a strict hierarchy amongst the top few spots, with news publishers dominating. In June:...
Engagement With Content on Instagram in June 2015 Was Huge

Engagement With Content on Instagram in June 2015 Was Huge

For the first time, we look at engagement rates with images and videos on Instagram, and find out that it frequently is far higher than on Facebook.  The Instagram heart is one of the most used buttons on the social web. How do we know? After having recently added...
The Biggest Facebook Video Publishers in June

The Biggest Facebook Video Publishers in June

For the first time, we rank the top 20 Facebook video producers by page, based on total shares of their clips in June.  We already know that video is a big deal on Facebook. When we recently looked at the performance of Facebook native video, we found that for some...

What People Search for vs What People Share

We take a look at the difference between the most searched news stories in Google, and the most shared stories in Spike, over 24 hours.  Last week, Google launched a revamped version of Google Trends, which features a more ‘story-centric’ homepage. The new...
The Biggest Twitter Publishers of May 2015

The Biggest Twitter Publishers of May 2015

We rank the biggest English language publishers on Twitter for last month.  We last published Twitter publisher rankings in March, so were interested to see how things may have changed in the intervening months. The Twitter rankings were well-known for being fairly...
What Engagement Looks Like for Six Top Facebook Pages

What Engagement Looks Like for Six Top Facebook Pages

For the first time, we look at total monthly interactions on content posted to major Facebook pages, from six select publishers.  Ever since we added Facebook Posts to Spike, we’ve been impressed by the level of engagement that publishers are seeing on their...
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