by NewsWhip | Aug 31, 2016 | Product Announcements
You can now sort stories by their predicted social engagement in Spike, meaning that you’ll be first to the viral stories on social. Here at NewsWhip, we’re constantly watching new stories become big viral moments in a matter of hours.For publishers, being...
by NewsWhip | Jul 7, 2016 | Digital Journalism
Great Big Story’s Director of Audience Intelligence tells us how the CNN funded start-up puts targeted marketing strategies in place for every piece of content they create. Inside Great Big Story’s New York newsroom With hundreds of millions of video...
by NewsWhip | Apr 28, 2016 | Brands
Reactive marketing generates incredible engagement for brands who join the conversation on what’s trending in social media. What is reactive marketing? Simply put, it’s the opposite of proactive marketing, which all that neat and tidy content that you plan for. ...
by NewsWhip | Apr 12, 2016 | Communications & PR
With each potential presidential candidate enjoying significant reach on social, how is that translating into engagement for publishers? When we first started covering the US Election 2016 for the blog, there were almost twenty candidates and all to play for. Now,...
by NewsWhip | Mar 31, 2016 | Brands
As brands launch digital newsrooms and produce content, it’s crucial to benchmark their impact against their competitors. More brands than ever are turning to content marketing to build their audiences and credibility. With the ubiquity of ad blocking software, and...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
