by NewsWhip | Apr 10, 2017 | Digital Journalism
We hear some ways that newsrooms have been experimenting with social video on different platforms, from the recent International Journalism Festival in Italy. At the International Journalism Festival in Perugia last week, a panel of leading social video publishers...
by NewsWhip | Mar 29, 2017 | Digital Journalism
How do you make sure that readers return to your content, again and again, on social media? We examine the importance of brand building for publishers in the news feed. Here’s problem that will sound familiar to many publishers on social media: how do we build...
by NewsWhip | Mar 16, 2017 | Digital Journalism
We look at how leading US radio station NPR is engaging its Facebook audience with audio. Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral. Stories, videos and images, yes, but audio clips of...
by NewsWhip | Mar 14, 2017 | Digital Journalism
How can you make yourself stand out as a publisher on Facebook? We explore seven ways to encourage comments and build an engaged community around your content. Pew Research ran a study on whether readers could remember where their news was coming from. Pew found that...
by NewsWhip | Feb 22, 2017 | Digital Journalism
We analyzed features across top Live video platforms in this cheatsheet. Discover which ones are perfect for engaging your audience. Live video engagement is only continuing to grow; just look at the numbers. We used NewsWhip Analytics to compare the engagements on...
by NewsWhip | Feb 20, 2017 | Digital Journalism
What news videos get people sharing on Facebook? We look at how videos’ share counts and trends have changed in a year. Last week, Facebook announced several new features for video, keeping up with their focus on the format. Audio on video will now autoplay for...
by NewsWhip | Feb 8, 2017 | Digital Journalism, Brands
What did Super Bowl LI look like on Facebook? We look at how social reacted to this history-making game, diving into the top teams, pages, & stories. How did social media react to arguably the most legendary Super Bowl in history? It was the first Super Bowl to...
by NewsWhip | Oct 6, 2016 | Digital Journalism, Brands, Communications & PR
For publishers, branded content on Facebook is a potentially lucrative revenue source. But how should you go about creating branded content for the platform, and what are the guidelines you should follow? Our complete guide has all you need to know. One of the most...
by NewsWhip | Sep 14, 2016 | Digital Journalism
We explore how to ramp up your engagement during Facebook Live video by interacting with your audience in the comments. Publishers and brands alike are experimenting with Facebook Live to give their audience an interactive experience that engages them in real time....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
