by Haley Corzo | Dec 7, 2023 | Brands
Earned media is unpredictable. While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had...
by Benedict Nicholson | Feb 16, 2023 | Brands
Dunkin’s Super Bowl ad was the talk of the town on Monday after it premiered its spot with Ben Affleck that saw the A-lister serving customers at a Dunkin’, with a guest appearance from his wife Jennifer Lopez. The ad’s success, and the amount of public interest it...
by Benedict Nicholson | Feb 3, 2023 | Brands
We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Those sectors were tech, food &...
by NewsWhip | Dec 21, 2022 | Brands
It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Before we...
by Paul Quigley | Nov 23, 2021 | Brands, Communications & PR
Until recently, media monitoring was a sleepy industry. The work included fun daily activities such as clipping magazines, highlighting mentions, and compiling digests. The output of this work would help brands quantify their earned media campaigns and get hints at...
by Benedict Nicholson | Feb 7, 2020 | Data
How the coronavirus has spread online The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded...
by Katherine K. Ellis | Oct 30, 2019 | Communications & PR, Brands
We’ve covered the pharmaceutical industry in depth before, but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of...
by NewsWhip | Jan 31, 2019 | Brands
Gillette received a lot of press for their ‘Best a Man Can Be?’ campaign. We looked at the data to see if the campaign should be seen as a success for the brand. Gillette released its now-infamous #metoo ad, and it was a wild two weeks or so of controversy...
by Benedict Nicholson | Mar 1, 2018 | Communications & PR
PR has been the backbone of getting information in front of the eyes of the public and helping companies keep the reputation they want to keep for a considerable time now. We look at how social data could bring even more insight into the industry. PR is still a...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
