by NewsWhip | Feb 3, 2016 | Communications & PR, Case Study
We chat to Bernhard Mors from MasterCard about social listening, brand storytelling, and more. — Bernhard Mors is vice-president for Corporate and Digital Communications at MasterCard Worldwide Communications. As a leading technology company in the payments space, we...
by NewsWhip | Jan 8, 2016 | Brands
A new year is here, with new trends in brand marketing. Here’s how to get your followers buzzing about your content. Brand journalism is the big thing of 2016. Brands are becoming more personal than ever to reach their consumers where they spend substantial time,...
by NewsWhip | Dec 31, 2015 | Digital Journalism, Brands
We take a look at the most successful pieces of content on Facebook for 2015. 2015 has been a hectic year for publishers on Facebook. It’s seen the rollout of Instant Articles for iOS and Android, the launching of Signal and an explosion in Facebook video. More...
by NewsWhip | Dec 9, 2015 | Brands
As an early case study in how fashion brands use Instagram, we take a look at engagement around the Victoria’s Secret Fashion Show, which was screened on US television last night. There’s no denying the Victoria’s Secret Fashion Show is a social media behemoth. A...
by NewsWhip | Oct 8, 2015 | Digital Journalism, Brands
We compile a list of six key tools for communications and PR people looking to make the most of presence on social. Social media is the dominant force in professional communications today, impacting strategies in everything from marketing to publishing to public...
by NewsWhip | Sep 23, 2015 | Digital Journalism, Brands
Rankings of the most successful publishers on Facebook in August, with full data for the top 25 sites. After a strong showing in July, Fox News continued its surge in August to become the most successful publisher on Facebook by overall interactions. It also retains...
by NewsWhip | Aug 27, 2015 | Brands
After taking a look at the biggest brand publishers on social media in July, we wanted to bring you an update on the top 10 pieces of individual brand content on social in July too. So, here it is. To collate these rankings of most engaged content pieces, we use the...
by Benedict Nicholson | Feb 19, 2015 | Brands
We look at four good examples of brand publishers using social media to get their content shared, and their products and services to potential customers. The biggest question facing any organisation that commits resources to content creation is a simple one. Is anyone...
by Benedict Nicholson | Jan 28, 2015 | Brands
We look at how content creators and marketers can make the most of LinkedIn’s newly launched blogging feature, with exclusive data. Ever wondered what the ‘one sign you will be rich’ might be? What about the ‘one simple dress code rule to...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
