by NewsWhip | Jan 2, 2018 | Interviews, Digital Journalism
How can you make tough subjects go big on social media? We talk to the Mighty about how its humanized content has empowered a community of 1 million social users. Social media continues to break down walls around what were once “taboo” subjects. Mental...
by NewsWhip | Dec 19, 2017 | Interviews
How can digital natives stand out, especially in the noisy world of sports? 433 tells us about how it built a thriving community of 26 million followers on Instagram and beyond. 433 is one of the largest football communities on Instagram, evolving from origins that...
by NewsWhip | Dec 13, 2017 | Communications & PR, Interviews
We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching...
by NewsWhip | Nov 16, 2017 | Interviews, Brands, Digital Journalism
For the Red Bulls, Disneys, and Taco Bells of the world, creating a buzz on social seems as easy as snapping their fingers. But for other brands, it can be challenging to stand out. We can’t all be Red Bull or BuzzFeed, and we shouldn’t want to be. Instead of looking...
by NewsWhip | Oct 2, 2017 | Interviews, Digital Journalism
The transition to being a renowned news source on social media isn’t just a concern for English-language publishers. Global publishers like EL PAÍS are innovating too, creating powerful change in the newsroom. We spoke to Pilar Millán Galante, Director of Audience...
by NewsWhip | Sep 19, 2017 | Interviews, Digital Journalism
We’re always curious to know what makes viral publishers so successful — especially those creating original content. We talked to Diply, which has cracked the code on going big on social. Diply is one of those sites that pops up in the newsfeed again and again. The...
by NewsWhip | Sep 12, 2017 | Interviews, Digital Journalism
The Newspaper business is dead? Don’t tell that to Hearst. NewsWhip’s Global CRO Brett Lofgren discussed the future of “print” in an interview with President of Hearst Newspapers Digital Media, Robertson Barrett. In the age of digital, how are...
by NewsWhip | Aug 21, 2017 | Interviews, Digital Journalism
How is social media affecting international legacy publishers? We talk to YLE, Finland’s national public-broadcasting company to find out. Kalle Pirhonen works as an audience editor for the Finnish broadcasting company YLE. We talked to Kalle about the role...
by Benedict Nicholson | Aug 15, 2017 | Digital Journalism, Interviews, Must reads
The Associated Press delivers breaking news directly to thousands of customers around the globe. But how does the AP measure the impact of that content across social media, after it’s been distributed? AP Global News Manager Mark Davies tell us how NewsWhip...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
