by NewsWhip | Jun 26, 2018 | Digital Journalism
How can your web content spark shares and comments on Facebook, over a simple like? We look at the data. Recently, we’ve taken a deeper dive into stories, and the specific audience behaviors that they drive. We’ve looked at dark social on the web vs. Facebook, and...
by NewsWhip | Jun 19, 2018 | Digital Journalism, Brands
A picture is worth 1000 words, but sometimes, a few more words can help. We look at the caption trends of 30+ publishers on Instagram. On social, you can catch your audience’s eyes with a great photo or video, but how do you hold their attention and push it a...
by Benedict Nicholson | Jun 18, 2018 | Digital Journalism, Brands
Almost five years ago, we published a list of eight social media marketing tools that would make your life easier. And (hopefully!) they did, but that was years ago – things have changed. Influencers have transformed how brands reach potential customers, video...
by Benedict Nicholson | Jun 14, 2018 | Digital Journalism
It’s WhipSmart today so we’ve been a little busy, but we didn’t want to leave you without a blog to tide you over in the meantime, so we did a quick analysis of publishers’ content for May to spot some general trends and see how much cross-coverage there is across the...
by Benedict Nicholson | Jun 13, 2018 | Digital Journalism, Brands
The World Cup is just around the corner, but soccer content is made all year round. We looked at the data to see what trends and themes we could spot to help you prepare for World Cup coverage. In our latest report, in advance of the World Cup, we looked at trends in...
by NewsWhip | Jun 12, 2018 | Digital Journalism
Your web content can still go viral on Facebook. We take a look at what dark social reveals about top stories, for 25+ publishers. Despite this year’s change to Facebook’s algorithm, our data has shown many publishers and brands doing considerably well....
by Benedict Nicholson | Jun 6, 2018 | Digital Journalism
Quartz was one of the first publications to consciously avoid the classic 800-word article. We look at the data to see if they are still doing that, if it’s working, and whether other publishers have also got in on the act. When you think of writing for the...
by NewsWhip | Jun 5, 2018 | Digital Journalism, Brands
What are the top trends for social videos in 2018? Our latest report examines everything you need to know about creating winning video content on Facebook, Twitter, Instagram, and YouTube. Video has transformed the way that content creators approach their editorial...
by NewsWhip | May 31, 2018 | Interviews, Digital Journalism
We talk to LittleThings about its revival and what’s coming next. As publishers continue to navigate the digital age, we saw some struggle against platform changes and shifts in content visibility. One such publisher was LittleThings, which closed up shop back...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
