by Katherine K. Ellis | Aug 22, 2019 | Communications & PR, Brands, Digital Journalism
Fashion is a global industry expected to exceed $1.5 trillion in value by 2020. As a widely reported space with entire publications dedicated to coverage, we created an entire report dedicated to tracking fashion publisher and brand trends in 2019, and rounded up some...
by Benedict Nicholson | Aug 13, 2019 | Communications & PR, Brands, Digital Journalism
The 2020 campaign trail can be a tough place to be a brand, with many of the Democratic candidates taking aim at what they see as inappropriate business practices. We looked at the data to see what’s resonating. Given the broadness of the race, we decided to take a...
by Katherine K. Ellis | Aug 9, 2019 | Communications & PR, Brands
Since our last report on Auto Brand Performance on Social in 2017, several new features have cropped up on various platforms, and we wondered how strategies for auto brands on Facebook and Instagram might have changed as a result. We’re tracking thousands of accounts...
by Katherine K. Ellis | Aug 2, 2019 | Communications & PR, Brands
In light of the recent hacking and targeting of data in major industries, we wanted to see how a few of the largest data breaches in the past three years have been covered by the media and how affected companies reacted. This week, Capital One was enjoying some nice...
by Benedict Nicholson | Jul 31, 2019 | Case Study, Communications & PR
We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns. — By way of introduction, Steve comes originally from a news programming background, having spent twelve years at CNN...
by Katherine K. Ellis | Jul 25, 2019 | Communications & PR, Brands
We know the importance of having a presence on social media, but how have brands in the food and beverage industry leveraged social media, as opposed to traditional marketing methods, to connect with audiences for product releases?Last month, Kellogg’s newly released...
by Katherine K. Ellis | Jul 18, 2019 | Communications & PR, Brands, Digital Journalism
Amazon’s annual Prime Day has gotten so big, it’s expanded into two whole days of sales. For the fifth year in a row, consumers can browse deals and score various items at steep discounts. But this year’s event also brought with it a significant amount of...
by Katherine K. Ellis | Jul 5, 2019 | Communications & PR, Digital Journalism
How did this year’s Pride Celebrations compare to last year on the web and social? We broke down which web articles were particularly talked about and tracked the rises and falls of engagements on social throughout the month to see what the most talked about...
by Katherine K. Ellis | Jun 20, 2019 | Brands, Communications & PR
Is your company prepared for a crisis? What measures do you have in place to repair trust once a crisis inevitably happens? We took a look at the past three years and identified some key moments brands could learn from. At a panel we held earlier this year, we heard...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
