by Paul Quigley | Nov 10, 2020 | Digital Journalism, Communications & PR
It’s one week after the election, and Joe Biden is the President-elect of the United States. As the results rolled in, professional pollsters took somewhat of a beating in the public eye – they predicted the winner correctly, but not how close the results would...
by Benedict Nicholson | Sep 3, 2020 | Brands, Communications & PR
As the pandemic has dramatically increased the amount of time people are spending at home, streaming services have come into particular focus this year. The last 18 months have seen a glut of streaming services launched and expanded, with some high-profile successes...
by Paul Quigley | Jul 14, 2020 | Communications & PR, Case Study
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech...
by Roisin Oflaherty | Jun 2, 2018 | Communications & PR
Leigh Fatzinger, CEO and Founder — Industry Marketing and Advertising Company Size 25-50 employees “Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” — CHALLENGE: How can you surface important coverage...
by Benedict Nicholson | May 26, 2020 | Communications & PR
Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. After racking up a litany of industry awards and nominations in such a...
by Benedict Nicholson | May 8, 2020 | Digital Journalism, Communications & PR
May is mental health month, and it is a particularly pertinent time for it given the potential disruption to our mental health by the COVID-19 pandemic. We looked back at some of the top mental health and coronavirus narratives of the year so far. These included...
by Benedict Nicholson | May 19, 2020 | Digital Journalism, Communications & PR
We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. Traditionally, we have broken down publishers by top overall coverage, which we do in our monthly rankings. Obviously, one issue that this runs into is the...
by Benedict Nicholson | Apr 14, 2020 | Communications & PR
We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven...
by Benedict Nicholson | Mar 3, 2020 | Communications & PR
We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. Bryan Pedersen is the Chief Innovation Officer at MSL, and leads their digital center of excellence. He was previously a part of innovation...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
