by Benedict Nicholson | Feb 6, 2024 | Brands
Our latest report is being released in partnership with Wadds, inc., and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal,...
by Paul Quigley | Feb 1, 2024 | Brands, Communications & PR
Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. To unpack this more and understand what it means for brands and...
by Haley Corzo | Jan 19, 2024 | Brands
“I prefer HEB.” That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. In our last brand...
by Benedict Nicholson | Dec 18, 2023 | Brands, Communications & PR
In a world of retrospective analyses and next-day charts, it can be difficult to manage live events as they unfold. We know that our users are charged with managing the reputation and coverage of some of the world’s biggest brands, and that’s why NewsWhip’s metrics...
by Haley Corzo | Dec 7, 2023 | Brands
Earned media is unpredictable. While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. That’s what happened to Target last month as the holiday shopping season had...
by NewsWhip | Nov 21, 2023 | Brands
If you haven’t heard of Blackpink, it’s time to get up to speed! Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a...
by Benedict Nicholson | Oct 24, 2023 | Brands
Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. In the past we’ve looked specifically at earned media coverage, but we...
by Kimberly Monitto | Oct 11, 2023 | Brands, Shell Case Study
In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond...
by Benedict Nicholson | Oct 3, 2023 | Communications & PR, Brands
Our integration with Microsoft Teams is now live, allowing NewsWhip users to send alerts directly to both public and private channels within Teams. Dovetailing with our pre-existing email and Slack alerts, this will make it easier for NewsWhip users to receive...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
