by Benedict Nicholson | Apr 23, 2018 | Digital Journalism, Brands
Pinterest may not be quite so ubiquitous as Facebook and Twitter, but the platform has a dedicated following, and content can go extremely viral. We looked at the social media data to see which publishers were having success, and what content was working for them. If...
by NewsWhip | Apr 18, 2018 | Brands, Communications & PR
As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. We take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook....
by NewsWhip | Apr 11, 2018 | Communications & PR, Brands, Interviews
The lines between editorial and branded content are increasingly blurred. We ask experts from Thrillist, Aetna, & more on how they create content that gets remembered. There’s been an evolution in how brands and publishers approach advertising. For the ones that...
by Benedict Nicholson | Apr 9, 2018 | Brands
In our latest report, we look at the most successful science and tech publishers on Facebook and Instagram in 2018 so far to see what tactics and content worked best. Tech and Science are two of the biggest verticals on social, and often end up going viral if given...
by NewsWhip | Apr 6, 2018 | Digital Journalism, Brands
How do different verticals go viral on social media and what can we learn from them? We take a look at top parenting publishers and brands. If you’ve been keeping up with the blog and our Facebook algorithm report, you’ll have seen that for the most part, general news...
by NewsWhip | Mar 30, 2018 | Brands, Communications & PR
We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling...
by NewsWhip | Mar 28, 2018 | Brands, Communications & PR
With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a...
by NewsWhip | Mar 20, 2018 | Brands, Communications & PR
How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday...
by NewsWhip | Mar 9, 2018 | Communications & PR, Brands
How can brands stand out on social? We take a look at all the steps to adopting a newsroom-like strategy that sets you apart. For brands, quality content and social distribution can be the key to making an impact with your audiences where they spend the most time...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
