How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know.
With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media.
In our latest report, we take a look at how content creators can create successful Easter campaigns.
According to the NRF, spending for Easter was expected to reach $18.4 billion last year, up 6 percent over 2016’s record $17.3 billion. This was a new all-time high in the NRF survey’s 14-year history.
With 81.3 percent surveyed in 2017 expecting to celebrate the holiday, this is a great touchpoint for brands to intercept their target audience. And one of the perfect places to do that? On the web and social.
In fact, it’s key to know when audiences will start buzzing about a particular holiday, platform-to-platform. While Facebook engagements culminate on the actual holiday, Pinterest engagements accrue ahead of Easter, with recipes and DIY projects driving the most buzz.
Certain industries tend to be naturally suited for the holiday. For example, 89 percent of consumers intended to buy candy for Easter in 2017. When we looked at our social media data, we saw that Peeps and Cadbury are undisputedly the Easter candy champions:
This story from SimpleMost is already one of the top performing articles for this Easter
Other industries also do well with Easter campaigns. Even if we don’t all rush to wear Easter bonnets, fashion and beauty brands also saw significant engagements for content around Easter outfits and holiday-themed products.
For travel brands, the top Easter content tends to be about travel deals and Easter celebrations around the world.
For more data-driven insights, check out the report to learn:
- The top engaging stories and brands around Easter
- Which influencers to partner with for Easter content
- The top platforms and formats for Easter
- The share of voice from brands on Easter
Check out the Easter trends report here.