by NewsWhip | Jul 16, 2018 | Communications & PR, Brands, Interviews
The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts...
by Benedict Nicholson | Jul 12, 2018 | Digital Journalism, Brands
Prime Day falls on July 16th this year. We took a look at the data around Amazon’s biggest day of sales to see what content and promotions were working best on social. Amazon Prime Day 2018 is fast approaching, and it’s expected to be another big one in terms of...
by Benedict Nicholson | Jul 2, 2018 | Digital Journalism, Brands
Goodbye pound symbol, hello hashtag – the tool used across social media platforms to help group, or “tag” posts by adding a ‘#’ symbol before a word or phrase. But, what are hashtags good for? Well, it turns out that it depends – on platform, on publisher, and on...
by Benedict Nicholson | Jun 29, 2018 | Digital Journalism, Brands
The Fourth of July is fast approaching, and we took a dive into the data to see what content was successful last year to see how to better inform social strategies for this year. Independence Day’s mid-summer timing makes it the perfect opportunity to break out the...
by Benedict Nicholson | Jun 21, 2018 | Brands, Communications & PR
We recently held a NewsWhip Salon event in London, with attendees from the world of PR and brands gathering to hear from a distinguished panel of speakers from some of the top brands and PR firms. The evening began with a talk from our CRO and President, Brett...
by NewsWhip | Jun 19, 2018 | Brands, Digital Journalism
A picture is worth 1000 words, but sometimes, a few more words can help. We look at the caption trends of 30+ publishers on Instagram. On social, you can catch your audience’s eyes with a great photo or video, but how do you hold their attention and push it a...
by Benedict Nicholson | Jun 18, 2018 | Digital Journalism, Brands
Almost five years ago, we published a list of eight social media marketing tools that would make your life easier. And (hopefully!) they did, but that was years ago – things have changed. Influencers have transformed how brands reach potential customers, video...
by Benedict Nicholson | Jun 13, 2018 | Digital Journalism, Brands
The World Cup is just around the corner, but soccer content is made all year round. We looked at the data to see what trends and themes we could spot to help you prepare for World Cup coverage. In our latest report, in advance of the World Cup, we looked at trends in...
by NewsWhip | Jun 5, 2018 | Brands, Digital Journalism
What are the top trends for social videos in 2018? Our latest report examines everything you need to know about creating winning video content on Facebook, Twitter, Instagram, and YouTube. Video has transformed the way that content creators approach their editorial...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
