by NewsWhip | Oct 31, 2018 | Digital Journalism, Brands
How are publishers and brands optimizing their video strategies across Facebook, Twitter, and YouTube? We take a look at viral video length. ‘Intention’ is the name of the game for content creators. Even as video continues to dominate social platforms,...
by NewsWhip | Oct 10, 2018 | Digital Journalism, Brands
In our latest sports content analysis, we look at the top sports publishers and teams that have their fans hyped up on social media. Conservative estimates suggest that upward of 50 percent of the adult U.S. population consider themselves to be a fan of at least one...
by NewsWhip | Oct 3, 2018 | Digital Journalism, Brands, Editors pick
Video is hot, hot, hot. How do you make video content that’s a smashing hit across YouTube and Facebook? We look at the key differences. As we noted in our updated Facebook Algorithm guide, video content is still the premier format for native platforms....
by Benedict Nicholson | Sep 25, 2018 | Brands
What content trends are prevalent in the fast food industry? Which are the top brands on social, and what are they doing well? We looked at the data to find out. A century ago the commercialized convenience of getting a quick, quality, and affordable to-go meal did...
by NewsWhip | Sep 5, 2018 | Brands, Communications & PR, Digital Journalism
 Snapchat and Instagram Stories have become a quick and easy way to reach your audience. We take a look at getting started. The way that people consume and interact with media is changing rapidly. Rather than being passive audiences, social users are now active...
by Benedict Nicholson | Aug 28, 2018 | Digital Journalism, Brands
Labor Day and Back-to-school time are huge opportunities for brands and publishers alike. We looked at the data to see what performed well for the period last year. Labor Day and Back-to-School are two of the unsung events of the year in terms of consumer spending....
by Benedict Nicholson | Aug 13, 2018 | Digital Journalism, Brands
Internet memes may be loved for their ability to get a laugh, but the medium is anything but silly. Today, memes consistently break through the noise on social and go viral. We took a look at the data behind viral memes to find out what content strategists can learn...
by Benedict Nicholson | Aug 7, 2018 | Brands
The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms. Â Missguided is like a lot of Gen-Z: it grew up in the...
by Benedict Nicholson | Jul 25, 2018 | Communications & PR, Brands
How can a brand craft a compelling socially-conscious marketing strategy? We explore how socially-conscious content can drive engagement on social. Socially-conscious marketing campaigns have gained popularity as brands respond to what millennial consumers are...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
