by NewsWhip | Nov 2, 2021 | Brands, Communications & PR, Webinar
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict...
by NewsWhip | Oct 26, 2021 | Brands
When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend...
by NewsWhip | Oct 21, 2021 | Communications & PR, Brands
If it seems as if fall and winter promotions started early, it’s true – we noted in our latest holiday food and beverage trends report that holiday foods and beverages began to trend in July, priming buyers for the festive season. Brands launching products embracing...
by Haley Corzo | Oct 20, 2021 | Brands, Communications & PR
Last month we watched as Netflix’s Squid Game, a show that did not receive much attention leading up to its premiere, gained over 1 million engagements from the articles written about it during its first week on air. The high engagement of articles about Squid Game...
by Haley Corzo | Oct 1, 2021 | Brands
Binge-watching. It’s a term that’s entered the vernacular in the 21st century, and a determining factor in much of the content streaming services produce. The big question — will this TV show be binge worthy? Now that all the big streaming platforms are putting out...
by Benedict Nicholson | Sep 29, 2021 | Brands
While Facebook may be the dominant social network, you ignore others at your peril. Pinterest, for example, is a huge platform with almost half a billion monthly active users, and while that obviously doesn’t rival the Instagrams and TikToks of this world, it is a...
by Haley Corzo | Sep 22, 2021 | Brands
The seasons are changing and the holidays are fast approaching, with Halloween now just around the corner. Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. In fact,...
by Haley Corzo | Sep 14, 2021 | Communications & PR, Brands
Texas’s new abortion law, which bans most abortions after six weeks, has now gone into effect after the U.S. Supreme Court declined to intervene. As a result, Texas has some of the most restrictive abortion laws in the world. The court’s ruling on September 1st...
by NewsWhip | Aug 25, 2021 | Spike, Communications & PR, Brands, Product Announcements
Convincing clients or colleagues of an emerging trend or crisis, or what the next big story will be, can be difficult. Using data can help, but incorporating it into your storytelling isn’t always easy. That’s why we’re building new tools to make it easier for you to...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
