by Benedict Nicholson | May 1, 2019 | Communications & PR
Having recently arrived to take on the news giants, using social media only distribution, NowThis now enjoys over half a billion video views a month, across its easily digestible, video content.  — Challenge: How can publishers find and react to emerging stories...
by Benedict Nicholson | Mar 1, 2019 | Communications & PR
CASE STUDY MTV: Understanding the metrics of content Renan Borelli, Director, Audience Growth and Engagement — Industry Digital Media & TV Company Size 10,000+ employees Reactive storytelling can create viral wins for brands on social. Reebok’s Dan Mazei...
by Benedict Nicholson | Sep 10, 2019 | Communications & PR, Brands, Digital Journalism
2019 has been a landmark year for IPOs, with a number of tech unicorns going public in the wake of tech giants like Facebook and Twitter. We looked at the data to see which companies got the most attention. An IPO can be a lengthy and complicated process, with...
by Benedict Nicholson | Aug 13, 2019 | Communications & PR, Brands, Digital Journalism
The 2020 campaign trail can be a tough place to be a brand, with many of the Democratic candidates taking aim at what they see as inappropriate business practices. We looked at the data to see what’s resonating. Given the broadness of the race, we decided to take a...
by Benedict Nicholson | Aug 8, 2019 | Sustainability
The damage done by plastics and how recycling and going plastic-free can mitigate that damage are a huge point of discussion for brands and publishers alike, and we examined the trend in a recent report. This report is the first of a series of reports we intend to do...
by Benedict Nicholson | Jul 31, 2019 | Case Study, Communications & PR
We spoke to Steve Salvador, Creative Director and Head of Brand Programming at APCO Worldwide about the role of data in video storytelling campaigns. — By way of introduction, Steve comes originally from a news programming background, having spent twelve years at CNN...
by Benedict Nicholson | Jul 16, 2019 | Digital Journalism
Which publications drove the most engagement on Facebook in June 2019? We looked at the data to find out. We’re officially more than halfway through the year, and that means it’s time for our publisher rankings for June. As ever, we are using our API to gather these...
by Benedict Nicholson | Jul 2, 2019 | Digital Journalism
Last week we launched a partnership with Axios to measure which candidates and topics are driving the most engagement in the run up to the 2020 election. The Democratic debates coincided with the launch of this initiative, so we began by looking at the candidates for...
by Benedict Nicholson | Jun 21, 2019 | Digital Journalism
Which publications drove the most engagement on Facebook in May 2019? We looked at the data to find out. It’s the middle of June, and that means it’s time to stop and take a look back at what did websites performed the best on Facebook in May 2019. As ever, we are...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
