by NewsWhip | Apr 21, 2016 | Product Announcements
We’re excited to announce the launch of Facebook Reactions in our Spike platform, making it easy to quickly find the most loved, funniest, and biggest ‘Wow’ stories online. In February, Facebook rolled out Reactions globally. Symbolised by the small...
by NewsWhip | Apr 19, 2016 | Communications & PR
In the age of social media, it isn’t always enough to be part of the conversation. Leading communicators and PR agencies aim to be thought leaders in their fields by spearheading and driving conversation, not just taking part. It’s important to be able to spot...
by NewsWhip | Apr 12, 2016 | Communications & PR
With each potential presidential candidate enjoying significant reach on social, how is that translating into engagement for publishers? When we first started covering the US Election 2016 for the blog, there were almost twenty candidates and all to play for. Now,...
by NewsWhip | Mar 30, 2016 | Communications & PR
As November draws ever closer, publishers both large and small are amping up coverage. With so many covering the election however, what stories are actually sparking the most engagement? Which ones resonate most with users on social, and why? Using NewsWhip Spike’s...
by NewsWhip | Feb 3, 2016 | Communications & PR, Case Study
We chat to Bernhard Mors from MasterCard about social listening, brand storytelling, and more. — Bernhard Mors is vice-president for Corporate and Digital Communications at MasterCard Worldwide Communications. As a leading technology company in the payments space, we...
by NewsWhip | Jan 29, 2016 | Communications & PR
We take a look at candidates’ strategies on Facebook and Instagram, weighing up the different approaches and level of engagement. Facebook and Instagram are two very different platforms and offer very different opportunities for engagement. While Facebook...
by NewsWhip | Jan 26, 2016 | Communications & PR
Instagram is booming and has huge potential for engagement – so how are Election 2016 candidates using it to engage with supporters? Election 2016 is poised to kick off properly in Iowa next week. With this in mind, we’re expanding our coverage of the...
by NewsWhip | Jan 13, 2016 | NewsWhip Announcements, Product Announcements, Digital Journalism
We’ve just launched new Alerts in Spike, surfacing the most relevant stories to your inbox, as they start to trend. Since we launched Spike back in 2012, one of our most-requested features has been the ability to better alert users to specific stories that are...
by NewsWhip | Jan 12, 2016 | Communications & PR
We outline some key tips for communications professionals planning their 2016 social strategy. It’s no secret that communications is evolving rapidly in the age of social. Whether you work in politics, sports, or fashion, it’s important to ensure your message reaches...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
