3 Ways to Grow Your Content’s Facebook Reach

We look at three vital ways of increasing reach on Facebook – without spending a cent on promotion.  Here’s a question that doesn’t stray far from the lips of all audience development professionals and social media editors; how do we increase our...

The Biggest Twitter Publishers of August 2015

Publishers are seeing more competition in timelines from ads and other promoted tweets – but are managing to hold their own in our latest Twitter rankings.  In July, we saw some renewal in engagement with content on Twitter, and a wide variety in the most...

NewsWhip CEO Talks Social Distribution Steve Rubel

NewsWhip’s CEO talks to Chief Content Strategist at Edelman about how people are accessing content through social media, and how NewsWhip are helping publishers and brands to harness social signals.  Last week, NewsWhip CEO and co-founder Paul Quigley was a...
Engagement With Content on Instagram in June 2015 Was Huge

Engagement With Content on Instagram in June 2015 Was Huge

For the first time, we look at engagement rates with images and videos on Instagram, and find out that it frequently is far higher than on Facebook.  The Instagram heart is one of the most used buttons on the social web. How do we know? After having recently added...

What People Search for vs What People Share

We take a look at the difference between the most searched news stories in Google, and the most shared stories in Spike, over 24 hours.  Last week, Google launched a revamped version of Google Trends, which features a more ‘story-centric’ homepage. The new...

The Biggest Twitter Publishers of January 2014

Following on from our January Facebook publishers rankings, here are the biggest Twitter publishers of last month, according to our Spike database.  Since we started compiling these charts back in September, the BBC has consistently topped the charts. There was no...