by NewsWhip | Dec 14, 2015 | Digital Journalism
Using 2014 and 2015 data, we set out three tips for publishers to maximise engagement this festive season. For publishers, the Christmas period offers unique opportunities for themed content. The season is generally light-hearted and feelgood, with a clear appeal to a...
by NewsWhip | Dec 9, 2015 | Brands
As an early case study in how fashion brands use Instagram, we take a look at engagement around the Victoria’s Secret Fashion Show, which was screened on US television last night. There’s no denying the Victoria’s Secret Fashion Show is a social media behemoth. A...
by NewsWhip | Dec 3, 2015 | Digital Journalism
Using 2014 data, we take a look at the type of stories which go viral in the run-up to Christmas. For many users, Christmas talk has been filling up social feeds for weeks now. Between major festive marketing campaigns and people beginning (or finishing up) their...
by NewsWhip | Nov 24, 2015 | Digital Journalism
Debate clips, campaign ads and policy explainers: we take a look at how the US presidential candidates are making the most of Facebook video. Our look at the performance of the US presidential candidates on social threw up some unexpected surprises. For one thing, the...
by NewsWhip | Nov 9, 2015 | Interviews, Digital Journalism
This week, we talked to the Daily Telegraph’s head of social media and SEO. Formerly better-known as a UK print giant, the Telegraph have become a force to be reckoned with online. Commanding over 6.2 million total engagements on their content in September...
by NewsWhip | Oct 13, 2015 | Digital Journalism
A tale of two candidates: ahead of tonight’s first Democrat debate in Las Vegas, we rank the Facebook performance of the major Democratic candidates for the presidential nomination. Update, 6th November 2015: Ahead of the second Democrats’ debate in South...
by NewsWhip | Oct 8, 2015 | Brands, Digital Journalism
We compile a list of six key tools for communications and PR people looking to make the most of presence on social. Social media is the dominant force in professional communications today, impacting strategies in everything from marketing to publishing to public...
by NewsWhip | Oct 1, 2015 | Interviews
How one of the UK’s biggest network of radio stations transformed their social presence to increase their social referrals by almost 250%. How does a contemporary radio station successfully transition from traditional broadcaster to ‘publisher’, visible...
by NewsWhip | Sep 23, 2015 | Brands, Digital Journalism
Rankings of the most successful publishers on Facebook in August, with full data for the top 25 sites. After a strong showing in July, Fox News continued its surge in August to become the most successful publisher on Facebook by overall interactions. It also retains...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
