by NewsWhip | Nov 28, 2017 | Digital Journalism
What kind of framework should you use for evaluating content and engagement performance on social media? We look at one option. How does a publisher keep track of the many touch points their organisation has with social and other platforms? Consider the number of...
by NewsWhip | Nov 8, 2017 | Digital Journalism
In the digital world, making content easy to share is vital to engagement success. When we looked at three top U.S. news publishers — CNN, Fox News, and The Huffington Post — what we gleaned from the content on their websites, Facebook pages, and Instagram...
by NewsWhip | May 11, 2017 | Digital Journalism
With our WhipSmart summit weeks away, we share insights from the industry leaders and innovators speaking at our conference. Everyday, journalists and content creators alike have to contend with shifting social media algorithms, deteriorating audience trust, and...
by NewsWhip | May 4, 2017 | Digital Journalism
Why is it worth incorporating first-party sources into your reporting? Here’s how staying ahead of local sources can make your stories stand out. There’s no dearth of challenges for the modern newsroom. With questions of fake news, how to be the first to...
by Benedict Nicholson | May 3, 2017 | Digital Journalism, Interviews
Upworthy’s Head of Audience Growth and Popular Science’s Engagement Editor sat down with us to discuss how they use social data to understand how to engage their audiences and create better stories. In today’s social distribution marketplace, there are...
by NewsWhip | Apr 19, 2017 | Digital Journalism
How does quiz content compare against non-quiz content? We looked at BuzzFeed, the master of online quizzes, to see how quizzes perform on social media. “What percent hipster are you?” “Are you smarter than a 10 year old?” “Which Spice...
by NewsWhip | Apr 12, 2017 | Digital Journalism
Want quicker content wins on social media? How putting a spin on your competition’s content wins can lead to your own success. You know when you think of the perfect thing to say to someone, but only after the conversation has ended? The French call it “L’esprit...
by Benedict Nicholson | Apr 10, 2017 | NewsWhip Announcements
We’re hosting a joint webinar with Parse.ly on April 19th to explore how publishers can identify the important social signals in a world of digital noise. How can publishers stand out on social today, while staying true to their brand and message? With...
by NewsWhip | Apr 6, 2017 | NewsWhip Announcements
Today we’re announcing the arrival of a key new figure at NewsWhip – our first President of North American operations, and Chief Revenue Officer. NewsWhip has big news today – we’re announcing the arrival of the first President of NewsWhip’s...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
