by NewsWhip | Oct 26, 2017 | Digital Journalism
What type of stories go viral on LinkedIn, and how does the algorithm impact on visibility of certain posts? We take a closer look at the content process on the business professionals’ network. Earlier this month, we looked at how LinkedIn has been investing in...
by Benedict Nicholson | Oct 19, 2017 | Brands
When brands struggle to maintain a good reputation, how can they use social to improve it? Sometimes a brand’s reputation just can’t catch a break.We all know the brands that have to work hard to get good press. It might be airlines, it might be the telecoms...
by NewsWhip | Oct 4, 2017 | Brands
Gamers are inherently social media users. Here’s how brands reach out to speak their language. With the emerging popularity of eSports and sites like Twitch, the gaming community has grown considerably in size and in closeness in recent months. It’s no mystery then...
by NewsWhip | Oct 2, 2017 | Digital Journalism, Interviews
The transition to being a renowned news source on social media isn’t just a concern for English-language publishers. Global publishers like EL PAÍS are innovating too, creating powerful change in the newsroom. We spoke to Pilar Millán Galante, Director of Audience...
by NewsWhip | Sep 27, 2017 | Digital Journalism
After a whirlwind few months of elections in Europe and the U.S., we reflect on how social media contributed to spreading campaign messages, from the U.S. to Germany. With Germany’s election now over, we decided to take a look at some of the common threads of how...
by NewsWhip | Sep 21, 2017 | Digital Journalism
So you want to spread content analytics to more people in your organisation. How do you make sure you go about it the right way? In many organisations, it’s still the case that metrics are owned by a data or analytics team, with knowledge staggered at various levels...
by NewsWhip | Sep 19, 2017 | Interviews, Digital Journalism
We’re always curious to know what makes viral publishers so successful — especially those creating original content. We talked to Diply, which has cracked the code on going big on social. Diply is one of those sites that pops up in the newsfeed again and again. The...
by NewsWhip | Sep 14, 2017 | Digital Journalism
With the German election happening later this month, we take a closer look at the stories, sites and posts getting voters’ attention before the vote. What power does social engagement have to impact elections? For parties and the candidates themselves, social media is...
by NewsWhip | Aug 17, 2017 | Digital Journalism
This is the year of listening for journalists. Here’s how to use social data and headline analysis to pop the dreaded filter bubble, and reach diverse audiences. How many headlines of the past month have focused on Donald Trump and his administration? U.S....
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
