by NewsWhip | Dec 7, 2017 | Digital Journalism
Love them or hate them, emoji are here to stay. 2017 has been the year of emotion and emoji have been a part of that. Consider the outrage sparked across social when Google made a cheeseburger emoji with the cheese misplaced. Even the CEO got involved to make sure the...
by NewsWhip | Nov 30, 2017 | Brands
What can we learn from the most engaged brand audiences on Instagram? We take a look at nine things to know. Recently, we looked at Facebook and Instagram to find which publishers have built out the most loyal and engaged followings. Given that brands are also trying...
by NewsWhip | Nov 28, 2017 | Digital Journalism
What kind of framework should you use for evaluating content and engagement performance on social media? We look at one option. How does a publisher keep track of the many touch points their organisation has with social and other platforms? Consider the number of...
by NewsWhip | Nov 22, 2017 | Digital Journalism, Brands
With the holidays around the corner, we look at the top trends that will go viral on social for Christmas, New Year’s, and other festive content. In the States, we may be preparing to stuff ourselves with turkey (or ‘tofurkey’) tomorrow, but we all...
by NewsWhip | Nov 20, 2017 | Digital Journalism
We look back at some of the key social publishing takeaways from this week’s News Xchange conference in Amsterdam, from Facebook’s role in breaking news to Twitter’s live video push. This week saw the 17th edition of the News Xchange media...
by NewsWhip | Nov 16, 2017 | Digital Journalism, Brands, Interviews
For the Red Bulls, Disneys, and Taco Bells of the world, creating a buzz on social seems as easy as snapping their fingers. But for other brands, it can be challenging to stand out. We can’t all be Red Bull or BuzzFeed, and we shouldn’t want to be. Instead of looking...
by NewsWhip | Nov 8, 2017 | Digital Journalism
In the digital world, making content easy to share is vital to engagement success. When we looked at three top U.S. news publishers — CNN, Fox News, and The Huffington Post — what we gleaned from the content on their websites, Facebook pages, and Instagram...
by NewsWhip | Nov 2, 2017 | Digital Journalism
Want to get your content shared? We look at the data behind why emotional storytelling drives shares on Facebook. One of the most prevalent themes on social media this year has been the struggle to build a distinct identity on social media. How can you stand out in...
by NewsWhip | Nov 1, 2017 | Brands
How can brands stand out on social? We take a look at how a savage approach is paying off for Wendy’s, Netflix, and others. A brand can define its success on social media in many different ways, from customer expression of sentiment and appreciation to a...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
