by Benedict Nicholson | Dec 27, 2017 | Brands
Charities and nonprofits compete for our attention on social with companies that have many times their purchasing power. We take a look at who is doing it well, and how. It’s not just brands and publishers that are competing for our ever diminishing attentions pans...
by NewsWhip | Dec 21, 2017 | Digital Journalism
Which publishers were most successful, and innovative, on social media in 2017? Here we look back at the engagement data for the year and hand out our ‘Whippies’ awards to the chosen few. Most publishers would probably agree that it’s been a mixed year for...
by NewsWhip | Dec 18, 2017 | Digital Journalism
What do the view counts underneath videos on Facebook, Instagram, and now Twitter refer to? We analyse the metrics behind public social video view counts. Â Earlier this month, Twitter finally introduced public video views to videos, giving users an indication of how...
by NewsWhip | Dec 14, 2017 | Digital Journalism
Ahead of 2018, we compiled this cheat sheet of the latest and most important changes on the social platforms that you need to know. 2017 has been a chaotic year for digital media. There has been upheaval across the major platforms as publishers, agencies, and brands...
by NewsWhip | Dec 7, 2017 | Digital Journalism
Love them or hate them, emoji are here to stay. 2017 has been the year of emotion and emoji have been a part of that. Consider the outrage sparked across social when Google made a cheeseburger emoji with the cheese misplaced. Even the CEO got involved to make sure the...
by NewsWhip | Nov 16, 2017 | Digital Journalism, Brands, Interviews
For the Red Bulls, Disneys, and Taco Bells of the world, creating a buzz on social seems as easy as snapping their fingers. But for other brands, it can be challenging to stand out. We can’t all be Red Bull or BuzzFeed, and we shouldn’t want to be. Instead of looking...
by NewsWhip | Nov 2, 2017 | Digital Journalism
Want to get your content shared? We look at the data behind why emotional storytelling drives shares on Facebook. One of the most prevalent themes on social media this year has been the struggle to build a distinct identity on social media. How can you stand out in...
by NewsWhip | Oct 26, 2017 | Digital Journalism
What type of stories go viral on LinkedIn, and how does the algorithm impact on visibility of certain posts? We take a closer look at the content process on the business professionals’ network. Earlier this month, we looked at how LinkedIn has been investing in...
by NewsWhip | Oct 23, 2017 | Digital Journalism
With Facebook’s subscription service for news launching, we take a look at some of the crucial questions publishers will be asking of the format. Getting people to pay for news and other content may seem like a contradiction on a famously free platform like...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
