by Benedict Nicholson | Sep 25, 2018 | Brands
What content trends are prevalent in the fast food industry? Which are the top brands on social, and what are they doing well? We looked at the data to find out. A century ago the commercialized convenience of getting a quick, quality, and affordable to-go meal did...
by Benedict Nicholson | Aug 21, 2018 | Digital Journalism
How do podcasts generate engagement on social for their audio content? We examined how top and emerging podcasts are using social to grow their audiences. Social platforms increasingly lend themselves to visual content, and it’s having a stark effect on the...
by Benedict Nicholson | Aug 14, 2018 | Digital Journalism
Who are the top publishers on Facebook in Europe? In the second part of our series, we looked at the data from Spain, France, and Portugal to find out. As regular readers of the blog will know, we publish a monthly ranking of the top web publishers on Facebook. We’ve...
by Benedict Nicholson | Aug 13, 2018 | Digital Journalism, Brands
Internet memes may be loved for their ability to get a laugh, but the medium is anything but silly. Today, memes consistently break through the noise on social and go viral. We took a look at the data behind viral memes to find out what content strategists can learn...
by NewsWhip | Aug 9, 2018 | Digital Journalism
We look at the most engaged sites on Facebook in July 2018, and analyse the top 25 publishers that are getting the most out of their content on Facebook. With the midpoint of 2018 now gone, publishers and social media watchers generally will be eager to get an...
by Benedict Nicholson | Aug 7, 2018 | Brands
The e-commerce site, Missguided, has redefined what it means for a brand to go viral. We examined how the brand has successfully developed a devoted following on social and driven engagement across its platforms. Â Missguided is like a lot of Gen-Z: it grew up in the...
by Benedict Nicholson | Aug 1, 2018 | Digital Journalism
Who are the top publishers on Facebook in Europe? We looked at the data from the U.K., Ireland, and Germany to find out. If you’ve followed our blog for any period of time, you’ll know that we regularly look at the top publishers on Facebook. In fact, we have a...
by Benedict Nicholson | Jul 23, 2018 | Digital Journalism
Is there equal engagement across genders on social? We explore the gender gap in the top authors on Facebook to find out. Today more than ever, engagement on social dictates what and who is read. Further, social engagement levels can show which reporters are not being...
by Benedict Nicholson | Jul 12, 2018 | Digital Journalism, Brands
Prime Day falls on July 16th this year. We took a look at the data around Amazon’s biggest day of sales to see what content and promotions were working best on social. Amazon Prime Day 2018 is fast approaching, and it’s expected to be another big one in terms of...
Flipping the Script: How Brands Can Reclaim the Narrative in a Crisis
Facebook dominates news engagement again in Q3
Instagram’s Q3 engagement drop led by lack of sports
Political coverage drives engagement growth on X in Q3
TikTok turns to the US for engagement in Q3
Fall Social Publishing Index: Facebook’s continued rise
